OUR WORK /
UA 'Macca' Microsite
Concept
Previous Project
As one of the UA brand’s first signed professional athletes, Chris “Macca” McCormack took the triathlete world by storm in 2006 by winning the grueling Kona competition, after 3 unsuccessful attempts. Sourced directly from Chris himself, the site featured biographical content and exclusive video interviews in a cartographic “stages” navigation schema.
Next Project
Our Role
Concept, Creative Direction, Art Direction, Design
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